Evan Packard built the Ferrari of Product Launches raising $248,000 in 3 days

Evan Packard is the creator of Pack Rack, a bed rack and storage solution for car campers. At the date of the recording, the product had only been live for 3.5 days and it had already raised over $248,000 on Kickstarter. Now it wasn't all smooth sailing along the way. There were many mistakes and multiple steps along the way. One of the steps Evan took was he actually used all of the principles from the book Crowdfunded to launch a pre-order campaign that generated over $60,000 in sales.